{{ viewTitle }}
{{ rangeLabel }}{{ compareNote }}
{{ sg.title }}
{{ sr.sub }}
{{ it.name }}
{{ it.label }}
{{ m3.name }}
SMTWTFS
{{ c3.d }}
Compare to {{ cmpDraftLabel }}
{{ p.label }}
{{ c2.label }}
{{ m.name }}
SMTWTFS
{{ c.d }}
{{ draftLabel }}
{{ dataStatusLabel }}
Overview
Morning brief · {{ b.date }}
{{ b.text }}
{{ pace.monthLabel }} to date
{{ pace.mtd }}
{{ pace.daysNote }}
Projected month end
{{ pace.proj }}
{{ pace.projNote }}
Pace to targetTarget {{ pace.target }}
{{ pace.pct }} of targetMarker = on-pace point today
{{ k.val }}
{{ k.delta }}
{{ row.label }}
{{ row.value }}
{{ ovChartTitle }}
{{ k.val }}
{{ g.label }}
{{ xt.label }}
{{ chart.tip.title }}
{{ tr2.name }}{{ tr2.val }}
{{ ovChartTitle }}
Sales by channel · contribution to change
| Channel | Sales | AOV | Change | Contribution |
|---|---|---|---|---|
| {{ r.name }} | {{ r.sales }} {{ r.share }} of total |
{{ r.aov }} | {{ r.delta }} {{ r.absChange }} |
{{ r.contribLabel }}
|
Sales by region · contribution to change
| Region | Sales | Orders | Change | Contribution |
|---|---|---|---|---|
| {{ r.name }} | {{ r.sales }} {{ r.native }} |
{{ r.orders }} | {{ r.delta }} {{ r.absChange }} |
{{ r.contribLabel }}
|
Orders by day & hour
Observed orders in range · {{ heat.anomalyNote }}
{{ hr2.day }}
{{ c.txt }}
{{ hr2.total }}
Day
{{ h2 }}
Total
{{ a.when }}{{ a.text }}
Contribution · P&L
{{ p.label }}
{{ p.val }}
{{ p.op }}
Channels
{{ k.val }}
Margin {{ k.margin }} · conv {{ k.conv }}
Sales by channel over time
{{ g.label }}
{{ xt.label }}
{{ chart.tip.title }}
{{ tr2.name }}{{ tr2.val }}
Channel detail
| Channel | Gross sales | Net sales | Native | Orders | AOV | Conv. | Discount | Returns | Margin | Share |
|---|---|---|---|---|---|---|---|---|---|---|
| {{ r.name }} | {{ r.sales }} | {{ r.net }} | {{ r.native }} | {{ r.orders }} | {{ r.aov }} | {{ r.conv }} | {{ r.discRate }} | {{ r.retRate }} | {{ r.margin }} | {{ r.share }} |
Amazon channel health
| Marketplace | Buy Box | ACoS | FBA on hand | FBA cover | Unit session % |
|---|---|---|---|---|---|
| {{ r.name }} | {{ r.bb }} | {{ r.acos }} | {{ r.fba }} | {{ r.cover }} | {{ r.usp }} |
Regions
{{ k.val }}
{{ k.native }} local
Sales by region over time
{{ g.label }}
{{ xt.label }}
{{ chart.tip.title }}
{{ tr2.name }}{{ tr2.val }}
Region detail
| Region | Sales (USD) | Local | Orders | AOV | Daily avg | Change | Share |
|---|---|---|---|---|---|---|---|
| {{ r.name }} | {{ r.sales }} | {{ r.native }} | {{ r.orders }} | {{ r.aov }} | {{ r.daily }} | {{ r.delta }} | {{ r.share }} |
{{ regionDataNote }}
Orders
{{ k.val }}
{{ k.delta }}
Orders over time
{{ g.label }}
{{ xt.label }}
{{ chart.tip.title }}
{{ tr2.name }}{{ tr2.val }}
Orders by day & hour
Observed orders in range · {{ heat.anomalyNote }}
{{ hr2.day }}
{{ c.txt }}
{{ hr2.total }}
Day
{{ h2 }}
Total
{{ a.when }}{{ a.text }}
Recent orders
Filter
| {{ oc.label }} | ||||||||
|---|---|---|---|---|---|---|---|---|
| {{ o.id }} | {{ o.time }} | {{ o.ch }} | {{ o.region }} | {{ o.items }} | {{ o.total }} | {{ o.status }} | {{ o.tagsTxt }} | |
| No orders match the selected channels, regions, or table filter. | ||||||||
Products
{{ k.val }}
{{ k.delta }}
Shopify product catalog
Visible columns
| {{ pc.label }} | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| {{ r.name }}{{ r.variant }} | {{ r.sku }} | {{ r.status }} | {{ r.vendor }} | {{ r.price }} | {{ r.cost }} | {{ r.margin }} | {{ r.units }} | {{ r.sales }} {{ r.delta }} | {{ r.updated }} | |
|
Inventory by location {{ r.sku }} · Shopify inventory for this variant {{ r.locationSummary }}
{{ loc.name }}{{ loc.available }}
No location inventory was returned for this variant. |
Dead stock — no sales in range
| Product | SKU | Stock | Tied-up value |
|---|---|---|---|
| {{ r.name }} | {{ r.sku }} | {{ r.stock }} | {{ r.value }} |
Highest return rates
| Product | Units | Returned | Rate |
|---|---|---|---|
| {{ r.name }} | {{ r.units }} | {{ r.returned }} | {{ r.retRate }} |
Customers
{{ k.val }}
{{ k.delta }}
{{ directoryNote }}
{{ r.detailTitle }} {{ dl }} |
{{ r.detailTitle }}
{{ dl }}
{{ directoryEmptyTitle }}
{{ directoryEmptyText }}
Ads
Advertising data unavailable
Google Ads and Meta Ads are not connected. No spend, attribution, ROAS, campaign, or conversion figures are being estimated.
{{ k.label }}
{{ k.val }}
{{ k.delta }}
Attributed revenue by platform
{{ g.label }}
{{ xt.label }}
{{ chart.tip.title }}
{{ tr2.name }}{{ tr2.val }}
Platform performance
| Platform | Spend | Revenue | ROAS | Impressions | Clicks | CTR | CPC | Conv. | CPA | Spend share |
|---|---|---|---|---|---|---|---|---|---|---|
| {{ r.name }} | {{ r.spend }} | {{ r.rev }} | {{ r.roas }} | {{ r.impr }} | {{ r.clicks }} | {{ r.ctr }} | {{ r.cpc }} | {{ r.convs }} | {{ r.cpa }} | {{ r.share }} |
Campaigns
| {{ ac.label }} | |||||||
|---|---|---|---|---|---|---|---|
| {{ r.name }} | {{ r.plat }} | {{ r.type }} | {{ r.spend }} | {{ r.rev }} | {{ r.roas }} | {{ r.convs }} | {{ r.cpa }} |
Sample figures modelled from the period's sales. Connect Meta and Google Ads accounts to replace with live spend and attribution.
Brand
Company name
Tagline
Logo
Appearance
Theme
{{ t2.label }}
Chart accent
Hex
Area fill under lines
On
Off
Reporting
Reporting currency
{{ rc2.label }}
FX rates
{{ fx2.lab }}
Fiscal year starts
Week starts on
Sunday
Monday
Timezone
UTC offset — shifts the heatmap and order times
Targets & thresholds
Target basis
Growth %
Fixed amount
Monthly target
$used when Fixed amount is selected
Growth target
% over last year — drives the pace bar and month flag
Low-stock alert
days of cover — SKUs below this flag red
Return-rate ceiling
% — rows above this print red
Channels
NameAd %Fulfil $
New channels render with generated sample volume. The built-in four can be renamed and recolored but not removed — hide them from the Channels filter in the header instead.
Regions
New regions get a small share of every channel's generated sample volume. The built-in four can be renamed and recolored but not removed.
Alerts
Needs-attention flags
{{ fo.label }}
Unfulfilled aging
days before an order counts as aging
Anomaly sensitivity
{{ ao.label }}
Dashboard behavior
Default view
Default date range
Default comparison
Overview KPI cards
{{ km.label }}
Content width
{{ wo.label }}
Table density
Comfortable
Compact
Data source
{{ d2.label }}
{{ d2.sub }}
{{ srcNote }}
Housekeeping
Settings persist in this browser. Live Shopify data is requested through the protected dashboard API. If Shopify data cannot be loaded, the dashboard shows a clear unavailable status with a retry action.