{{ r.name }}{{ r.variant }}
Channel{{ r.channel }}
Price{{ r.price }}
Units sold{{ r.units }}
Inventory
SKU{{ r.sku }}
Sales{{ r.sales }}
Margin{{ r.margin }}
Cost{{ r.cost }}
Vendor{{ r.vendor }}
Updated{{ r.updated }}
{{ viewTitle }}
{{ sg.title }}
{{ sr.sub }}
{{ it.label }}
{{ m3.name }}
SMTWTFS
{{ c3.d }}
Compare to {{ cmpDraftLabel }}
{{ p.label }}
{{ c2.label }}
{{ m.name }}
SMTWTFS
{{ c.d }}
{{ draftLabel }}
Loading live Shopify data
Your dashboard will appear when the selected period is ready.
{{ dataStateTitle }}
{{ dataStateText }}
Overview
Morning brief · {{ briefDate }}
{{ b.text }}
{{ pace.salesHeading }}
{{ pace.mtd }}
{{ pace.currentDates }}
{{ pace.forecastHeading }}
{{ pace.proj }}
{{ pace.forecastNote }}
{{ pace.targetHeading }}
{{ pace.targetFull }}
{{ pace.targetNote }}
{{ pace.previousHeading }}
{{ pace.lastMonth }}
{{ pace.lastMonthDates }}
Sales so far toward the monthly target{{ pace.actualPct }}
{{ pace.projNote }}{{ pace.remainingDaysNote }}
How these figures work
All four sales figures use Total sales. Sales figures follow your selected channels and regions. The fixed target adds the monthly targets for selected channels; it is not reduced by region or B2B subchannel filters.
{{ pace.forecastExplanation }}
Last month runs from the 1st to the same day number as today, or its final day if that month was shorter. It includes that full day; today's sales are still building.
{{ k.label }}
Previous{{ k.previous }}
{{ k.delta }}
Observed website events for the selected date and region filters
{{ step.label }}{{ step.value }}
{{ step.stepRate }} step rate · {{ step.overallRate }} overall
{{ row.label }}
{{ row.value }}
{{ g.label }}
{{ xt.label }}
{{ chart.tip.title }}
{{ tr2.name }}{{ tr2.val }}
{{ ovChartTitle }}
Sales by channel · contribution to change
| Channel | Gross sales | AOV | Change | Contribution |
|---|---|---|---|---|
| {{ r.name }} | {{ r.sales }} {{ r.share }} of total |
{{ r.aov }} | {{ r.delta }} {{ r.absChange }} |
{{ r.contribLabel }}
|
Sales by region · contribution to change
| Region | Sales | Orders | Change | Contribution |
|---|---|---|---|---|
| {{ r.name }} | {{ r.sales }} {{ r.native }} |
{{ r.orders }} | {{ r.delta }} {{ r.absChange }} |
{{ r.contribLabel }}
|
Observed orders in range · {{ heat.anomalyNote }}
{{ hr2.day }}
{{ c.txt }}
{{ hr2.total }}
Day
{{ h2 }}
Total
{{ a.when }}{{ a.text }}
Finance
Finance equation
Authoritative values only · selected channels and regions
{{ step.prefix }}
{{ step.label }}
{{ step.value }}
{{ step.note }}
{{ metric.label }}
Previous{{ metric.previous }}
Summary
{{ financeHeadlineLabel }}
{{ financeHeadlineValue }}
{{ financeSummaryNote }}
{{ row.label }}{{ row.value }}
{{ row.note }}
{{ financeChartNote }}
{{ g.label }}
{{ xt.label }}
{{ chart.tip.title }}
{{ tr2.name }}{{ tr2.val }}
Gross profit chart unavailable
{{ financeChartEmptyText }}
Breakdown
| Metric | Selected period | Comparison period | Change | % of net sales |
|---|---|---|---|---|
{{ row.label }} {{ row.note }} | {{ row.selected }} | {{ row.comparison }} | {{ row.change }} | {{ row.share }} |
Traffic
{{ k.label }}
Previous{{ k.previous }}
{{ k.delta }}
{{ trafficTrendTitle }} over time · daily values can differ from range totals
{{ g.label }}
{{ xt.label }}
{{ chart.tip.title }}
{{ tr2.name }}{{ tr2.val }}
Step-to-step and overall conversion from GA4 tracked events
{{ step.label }}{{ step.value }}
{{ step.stepRate }} step · {{ step.overallRate }} overall
{{ r.value }}
{{ r.sub }}
{{ r.value }}
{{ r.sub }}
{{ r.label }}{{ r.value }}
{{ r.label }}{{ r.value }}
{{ r.sub }}
Landing pages
Paths exclude query strings
| # | Landing page | Sessions | Engagement | Purchases | Tracked revenue |
|---|---|---|---|---|---|
| {{ r.rank }} | {{ r.sessions }} | {{ r.engagement }} | {{ r.purchases }} | {{ r.revenue }} |
Engagement summary
Sessions{{ trafficEngagement.sessions }}Engaged sessions{{ trafficEngagement.engaged }}Engagement rate{{ trafficEngagement.rate }}Events{{ trafficEngagement.events }}Events per session{{ trafficEngagement.eventsPerSession }}
GA4 / Shopify reconciliation
GA4 is diagnostic. Shopify remains authoritative for commerce.
{{ r.label }}
{{ r.note }}
Channels
{{ k.label }}
Previous{{ k.previous }}
{{ k.delta }}{{ k.note }}
Margin {{ k.margin }} · conv {{ k.conv }}
{{ g.label }}
{{ xt.label }}
{{ chart.tip.title }}
{{ tr2.name }}{{ tr2.val }}
Channel detail
| Channel | Gross sales | Net sales | Native | Orders | AOV | Conv. | Discount | Returns | Margin | Share |
|---|---|---|---|---|---|---|---|---|---|---|
| {{ r.name }} | {{ r.sales }} | {{ r.net }} | {{ r.native }} | {{ r.orders }} | {{ r.aov }} | {{ r.conv }} | {{ r.discRate }} | {{ r.retRate }} | {{ r.margin }} | {{ r.share }} |
Amazon channel health
| Marketplace | Buy Box | ACoS | FBA on hand | FBA cover | Unit session % |
|---|---|---|---|---|---|
| {{ r.name }} | {{ r.bb }} | {{ r.acos }} | {{ r.fba }} | {{ r.cover }} | {{ r.usp }} |
Regions
{{ k.label }}
Previous{{ k.previous }}
{{ k.delta }}{{ k.note }}
{{ k.native }} local
{{ g.label }}
{{ xt.label }}
{{ chart.tip.title }}
{{ tr2.name }}{{ tr2.val }}
Region detail
| Region | Sales ({{ repCur }}) | Local | Orders | AOV | Daily avg | Change | Share |
|---|---|---|---|---|---|---|---|
| {{ r.name }} | {{ r.sales }} | {{ r.native }} | {{ r.orders }} | {{ r.aov }} | {{ r.daily }} | {{ r.delta }} | {{ r.share }} |
Orders
{{ k.label }}
Previous{{ k.previous }}
{{ k.delta }}
{{ g.label }}
{{ xt.label }}
{{ chart.tip.title }}
{{ tr2.name }}{{ tr2.val }}
Observed orders in range · {{ heat.anomalyNote }}
{{ hr2.day }}
{{ c.txt }}
{{ hr2.total }}
Day
{{ h2 }}
Total
{{ a.when }}{{ a.text }}
Recent orders
Filter
| {{ oc.label }} | ||||||||
|---|---|---|---|---|---|---|---|---|
| {{ o.id }} | {{ o.time }} | {{ o.ch }} {{ o.subchannel }} |
{{ o.region }} | {{ o.items }} | {{ o.total }} | {{ o.status }} | {{ o.tagsTxt }} | |
| {{ ordersMessage }} | ||||||||
{{ ordersPageLabel }} · {{ ordersTimeNote }}
Products
{{ k.label }}
Previous{{ k.previous }}
{{ k.delta }}
Shopify product catalog
Visible columns
Inventory by location
{{ r.sku }} · {{ r.locationSummary }}
{{ loc.name }}{{ loc.available }}
No location inventory was returned for this variant.
| {{ pc.label }} | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| {{ r.name }}{{ r.variant }} | {{ r.channel }} | {{ r.sku }} | {{ r.status }} | {{ r.vendor }} | {{ r.price }} | {{ r.cost }} | {{ r.margin }} | {{ r.units }} | {{ r.sales }} {{ r.delta }} | {{ r.updated }} | |
|
Inventory by location {{ r.sku }} · Shopify inventory for this variant {{ r.locationSummary }}
{{ loc.name }}{{ loc.available }}
No location inventory was returned for this variant. |
Amazon US and Amazon UK identify the Shopify store each product comes from. Shopify D2C and B2B show where the product sold during your selected dates and filters. Amazon store costs and inventory by location are not available.
{{ catalogMissingNote }}
Dead stock — no sales in range
| Product | SKU | Stock | Tied-up value |
|---|---|---|---|
| {{ r.name }} | {{ r.sku }} | {{ r.stock }} | {{ r.value }} |
Highest return rates
| Product | Units | Returned | Rate |
|---|---|---|---|
| {{ r.name }} | {{ r.units }} | {{ r.returned }} | {{ r.retRate }} |
Customers
{{ k.label }}
Previous{{ k.previous }}
{{ k.delta }}
{{ r.detailTitle }} {{ dl }} |
{{ r.detailTitle }}
{{ dl }}
{{ directoryEmptyTitle }}
{{ directoryEmptyText }}
Paid Ads
Ads
{{ k.label }}
Previous{{ k.previous }}
{{ k.delta }}
Platform performance
Monthly budget check
{{ marketingPeriodNote }}
| Platform | Spent this month | Monthly budget | Budget used | Budget left / overspent |
|---|---|---|---|---|
| {{ r.targetProgress.actual }} {{ r.targetProgress.note }} |
{{ r.targetProgress.target }} | {{ r.targetProgress.percent }} | {{ r.targetProgress.remaining }} |
Results for your selected dates
{{ paidResultsPeriodNote }}
| Platform | Ad spending | Sales credited to ads | {{ paidReturnLabel }} | Times ads shown | Clicks | Click rate | Cost per click | Results reported | Cost per result | Share of spending |
|---|---|---|---|---|---|---|---|---|---|---|
| {{ r.spend }} | {{ r.rev }} | {{ r.returnPerUnit }} | {{ r.impr }} | {{ r.clicks }} | {{ r.ctr }} | {{ r.cpc }} | {{ r.convs }} | {{ r.cpa }} | {{ r.share }} |
What these figures mean
Sales credited to ads: sales each platform links to its ads. These sales can overlap with other platforms and your store's sales.
{{ paidReturnLabel }}: {{ paidReturnExample }} This measures sales, not profit.
Times ads shown: how often ads appeared, including repeat views by the same person. Click rate: the percentage of ad views that led to a click.
Results reported: purchases or other actions tracked by each platform. A result can be shared between ads, which is why some counts have decimal places. Cost per result: spending divided by those results.
Share of spending: each platform's portion of the ad spending shown. A dash means a figure cannot be calculated. K means thousand; M means million.
The monthly budget check always uses the whole month so far and all regions. The results table uses your selected dates and regions. Their spending amounts can therefore differ. A complete report for a short period does not mean the full month is ready.
Click Meta Ads to see Facebook, Instagram and Other Meta. Click a platform to see its campaigns. Other Meta includes Threads and any other publisher returned by Meta, including uncategorized delivery. These rows are parts of Meta, so they are counted only once. Their spending shares are within Meta; campaign shares are within their publisher group. Budgets are shared at the Meta level. Publisher details currently require all regions.
{{ g.label }}
{{ xt.label }}
{{ chart.tip.title }}
{{ tr2.name }}{{ tr2.val }}
Campaigns
| {{ ac.label }} | ||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| {{ r.plat }} | {{ r.type }} | {{ r.status }} | {{ r.spend }} | {{ r.rev }} | {{ r.roas }} | {{ r.convs }} | {{ r.cpa }} | |||||||||
Loading targeting and country performance… Campaign country details could not be loaded. Targeted locations {{ r.targetedLocations }} {{ r.targetingAsOf }} {{ r.targetingScope }} Excluded locations {{ r.excludedLocations }} Targeting: {{ r.targetingMode }} · Exclusions: {{ r.exclusionMode }} Performance by country {{ r.countryNote }}
{{ r.countryEmpty }} |
Platform performance
{{ marketingPeriodNote }} Includes all marketing emails, automated messages and text messages.
| Platform | Sales credited to Klaviyo this month | Monthly sales target | Target reached | Sales still needed / above target |
|---|---|---|---|---|
| Klaviyo | {{ klaviyoTargetProgress.actual }} {{ klaviyoTargetProgress.note }} | {{ klaviyoTargetProgress.target }} | {{ klaviyoTargetProgress.percent }} | {{ klaviyoTargetProgress.remaining }} |
Klaviyo credits sales to messages using its tracking rules and the date each message was sent. These sales are already included in your store's sales.
| LINKS | |||||||
|---|---|---|---|---|---|---|---|
View audiencesHide audiences{{ r.audienceLabel }} |
{{ r.status }} | {{ r.sendDate }}{{ r.sendClock }} | {{ r.openRate }}{{ r.openRecipients }} | {{ r.clickRate }}{{ r.clickRecipients }} | {{ r.revenue }}{{ r.orderRecipients }} |
| Name | Type | Channel | Attributed revenue | Previous revenue | Attributed orders | Previous orders | Delivered | Total opens | Total clicks | LINKS |
|---|---|---|---|---|---|---|---|---|---|---|
| {{ r.name }} | {{ r.kind }} | {{ r.channel }} | {{ r.revenue }} | {{ r.previousRevenue }} | {{ r.orders }} | {{ r.previousOrders }} | {{ r.delivered }} | {{ r.opens }} | {{ r.clicks }} |
No campaign or flow activity matches this selection.
Performance summary · current and previous period
{{ k.label }}
Previous{{ k.previous }}
{{ k.delta }}
Brand
Company name
Tagline
Logo
Appearance
Theme
{{ t2.label }}
Chart accent
Hex
Area fill under lines
On
Off
Reporting
Reporting currency
{{ rc2.label }}
FX rates
{{ fx2.lab }}
Fiscal year starts
Week starts on
Sunday
Monday
Timezone
UTC offset — shifts the heatmap and order times
Targets & thresholds
Target basis
Growth %
Fixed amount
Monthly target
{{ channelTargetTotalNote }}
Growth target
% over last year — drives the pace bar and month flag
Low-stock alert
days of cover — SKUs below this flag red
Return-rate ceiling
% — rows above this print red
Channels
NameTarget ({{ targetCurrency }})
Monthly Total sales targets in {{ targetCurrency }}. Entering an amount selects Fixed amount. The Morning brief adds the targets of selected channels. Targets cover full channels and are not reduced by region or B2B subchannel filters.
New channels render with generated sample volume. The built-in four can be renamed and recolored but not removed — hide them from the Channels filter in the header instead.
Marketing targets
Monthly ad-spend targets in {{ targetCurrency }}.
These are dashboard planning targets. Saving them does not change your ad-platform budgets.
Monthly sales target in {{ targetCurrency }} for sales credited to Klaviyo emails and text messages, including automated messages.
Regions
New regions get a small share of every channel's generated sample volume. The built-in four can be renamed and recolored but not removed.
Alerts
Needs-attention flags
{{ fo.label }}
Unfulfilled aging
days before an order counts as aging
Anomaly sensitivity
{{ ao.label }}
Dashboard behavior
Default view
Default date range
Default comparison
All charts
Collapsed charts keep their headers. Click a header to expand or collapse that chart.
Data status details
Show sync information, source-verification notes and the B2B order summary at the bottom of each dashboard section.
Overview KPI cards
{{ km.label }}
Content width
{{ wo.label }}
Table density
Comfortable
Compact
Data source
{{ d2.label }}
{{ d2.sub }}
{{ srcNote }}
Housekeeping
Settings persist in this browser. Live Shopify data is requested through the protected dashboard API. If Shopify data cannot be loaded, the dashboard shows a clear unavailable status with a retry action.